Your Premium Ghostwriter
Quickly, to introduce myself…
I live in St. Louis, Missouri.
I have a Masters of Social Work (MSW) as well as a Bachelors of Art in Social Work (BASW).
I have accumulated around 7 years of professional experience through a variety of populations and settings.
I began ghostwriting as a side hustle last year & fell in love with combining my industry insights and writing skills to help businesses like yours!
And, here is why I want to be your ghostwriter…
Even though your website is loaded with great information for your potential customers, I wanted to reach out to you directly to let you know about the benefits of having a free educational email course available on your website. Using a free multi-day educational email course to grow your email list is a marketing technique not a lot of people know about! Rather than leaving it up to potential customers to sign up for your newsletter through a link on your website, research shows that providing a tangible incentive like a free educational email course is far more effective if you want to grow your email list. Also, educating potential customers about the services you provide is a proven effective marketing method! When a customer lacks education about the services and/or products you are selling they are less likely to purchase it.
What is an Educational Email Course (EEC)? It is an order respondent; a series of lessons or mini blog posts you send to someone when they first subscribes to your email list. Seems easy enough, right? Wrong. Most people get stuck in the actual creation phase of making an educational email course and don't ever see the product come to fruition. What should it be about? How can I offer my customer value? Am I giving away too much -- or not enough? Did I spell that right? Did I create a course that makes sense? Fear not, I can help! The only thing that really matters is the personality infused into your educational email course when you're trying to connect with a new email subscriber.
Posting an option for potential customers to sign up for a free, multiple-day educational email course will not only get their personal contact on your email subscriber list, but it will also benefit your potential customer as well by providing them with information that benefits them. And, you can bet that potential customer will be thinking about you and how helpful that free educational email course was when they are looking for the services you provide! Free educational email courses market to your potential customers by building trust and a long-term relationship while increasing your brand awareness and promoting your services at a very low marketing cost. It sells your products without coming off too salesy!
Research shows that new email subscribers are most engaged with your business in the first two weeks of subscribing to your email list. Research also shows that after this period of time, the subscriber's interest in your business drastically declines if they don't feel a connection to it. Needless to say, it is important to capitalize on that time by cultivating a relationship with the new subscriber! How to do that? By providing your new email subscribers incentive to join your email list, first of all. And then by capturing and maintaining their attention in a unique and creative way.
Following an educational email course, I have a research-proven, recommended email sequence that you can use to continue marketing your products, too! In addition to ghostwriting educational email courses, I also ghostwrite thought leadership articles, or “premium blog posts”.
Startups and entrepreneurs struggle to establish themselves as thought leaders in their industries, often overwhelmed by the demands of creating a strong online presence. The time and expertise required to produce high-quality content—such as educational email courses and thought articles—can be daunting, leading to inconsistent messaging and missed opportunities. My ghostwriting service addresses this pain point by providing expertly crafted content that resonates with target audiences, freeing business owners to focus on their core operations. Unlike existing solutions, which often leave entrepreneurs burdened with content creation, my approach ensures a consistent and professional online presence without the time commitment. By leveraging my expertise, you can effectively position yourself as an industry leader, attract more customers, and ultimately drive growth and sales.
I would be happy to assist you in marketing your product through any one (or more!) of these modalities. I would be honored by the opportunity to help you reach more people in need of the fantastic services you provide!
What I can do for you is schedule a free 30-minute phone call with you to discuss educational email courses (and any other online marketing methods you are interested in) further. I can then assemble an outline for a 5 day educational email course on a topic of your choosing using what was discussed on the call and my own research so you can decide if you'd like to continue or not!
Best,
Natalie Sprung, MSW, BASW
